General election 2024
We have removed this tactical voting recommendation because it was contradicted by multiple independent polls.
This election has seen a large amount of polling. Our recommendations are not based on polling, but we do check to spot possible errors. This is what the pollsters say here:
| Pollster | Winner | Runner-up | Implied tactical |
|---|---|---|---|
| YouGov | Tory 41% | Labour 23% | Labour |
| Survation | Tory 28% | Labour 24% | Labour |
| Ipsos | Tory 37% | Labour 26% | Labour |
| Savanta | Labour 30% | Tory 30% | Labour |
| Focaldata | Tory 36% | Labour 24% | Labour |
| WeThink | Tory 38% | Labour 28% | Labour |
| Electoral Calculus | Tory 39% | Labour 27% | Labour |
| More in Common | Tory 37% | Labour 25% | Labour |
| JL Partners | Tory 31% | Reform 23% | Labour |
Thank you to Apogee for collating the polls.
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